Here’s a selection of some of the work I’ve done over the last few years, from eBooks and blogs to press releases and video scripts. For more information about each job, please refer to my CV.

British Business Excellence Awards – web copy

March 2021

Although edited since, the copy I wrote for the British Business Excellence Awards still forms the framework around which the website has been built. Using only the wireframe provided by the developer, I helped shape the brand voice of this brand-new awards programme.

The Armchair Historian – YouTube video scripts

March–October 2021

Wrote several video scripts for The Armchair Historian, a popular educational YouTube channel with 1.3 million subscribers and between 500,000 and 8 million views per video. Each script was based on an extensive research document produced by another member of the team, and meticulously edited and factchecked.

Cityscape Intelligence – SEO-enhanced news articles

March–April 2021

Freelance project with Cityscape Intelligence, a global real estate marketing intelligence service with a particular emphasis on MENA. My task was to produce articles several times a week on key real estate developments in the region according to the principles of SEO, seamlessly integrating keywords and headers to ensure maximum exposure on Google.

Pictured, Gulf investors continue to look at UK property.

National Business Awards – i News supplement

November 2020

As part of its partnership with the i newspaper, the Lloyds Bank National Business Awards produced a supplement for the newspaper. This covered the finalists for the “iNews Pivot for Purpose Award”, designed to celebrate UK businesses that had achieved something special during the pandemic.

I wrote a profile on each finalist.

eBook – The End of Health and Safety Gone Mad

26 October 2020

The objective of this eBook was to link three of Informa Markets’ health and safety brands—news site SHP, industry event Safety & Health Expo, and legislation/guidance library Barbour EHS—under one umbrella, using the work the health and safety profession has undertaken during the COVID-19 pandemic as a focal point.

I wrote the bulk of the copy for this eBook, drawing from each brand’s work over the previous nine months and from references to the health and safety profession in the national press.

It also included quotes from leading the health and safety associations that worked alongside each brand.

It was released as a free download, alongside a press release, a video and a social media campaign, in October 2020.

Barbour EHS – Tomorrow’s FM editorial

October 2020

This editorial was part of an ongoing partnership between health and safety legislation and documentation library Barbour EHS and Tomorrow’s FM magazine.

I was tasked with writing a round-up of new cleaning guidelines imposed during the COVID-19 pandemic, with the intention of quietly promoting Barbour EHS’ service. This was featured in its October 2020 issue.

National Business Awards – Interview with Allyson Stewart-Allen

29 June 2020

As part of the event promotion for the Lloyds Bank National Business Awards, I conducted an interview with businessperson and senior judge Allyson Stewart-Allen, who gave her thoughts on the awards and on business in the UK more generally.

SHD Logistics – An Appetite for Automation

September 2020

Among the many brands I worked with at Informa Markets was SHD Logistics, a fairly well-regarded part of the UK’s logistics landscape.

This was a short article essentially designed to fill space in the magazine—which was then a print publication so had a page quota to fill. It covers some recent updates on automation within the logistics sector.

Raconteurghostwritten column

20 March 2020

This column appeared in Raconteur magazine’s March 2020 edition, which focused on the future of the workplace. It came as a supplement in The Times.

I was asked to write this by event director Chris Edwards to highlight Intelligent Buildings Europe—an upcoming smart buildings event and trade show—as a thought leader.

Workplace Wellbeing Show – 81 Workplace Wellbeing Ideas

6 March 2020

The brief was to write something a bit fun to go alongside the launch of the new Workplace Wellbeing Show website.

Its aim, as much as anything else, was to help our website rank higher on Google search results.

SHD Logistics – Deals, Digital and Defence

October 2019

For this edition of SHD Logistics magazine, I produced a run-down of the major presentations at IMHX 2019, an affiliated logistics event.

11 September 2019

This article, written for health and safety news site SHP and for facilities management event Facilities Show, was written to highlight a developing area within FM and workplace wellbeing, “biophilic design”.

CONIFA – match reports

June 2018–January 2020

I volunteered for CONIFA, the Confederation of Independent Football Associations, between 2018 and 2020. This organisation provides international football representation for unrecognised states and under-represented ethnic and national minorities.

Pictured here: the match report for the 2018 CONIFA World Football Cup final in London; a report on the community launch of the 2020 CONIFA World Football Cup, originally slated to take place in Somaliland; and the match report for the 2019 CONIFA European Football Cup final, which took place in Nagorno-Karabakh/Artsakh.

Informa Markets – Press releases

At Informa Markets, I was frequently trusted to write press releases for significant event updates.

The examples here are announcing a new Group Director for IFSEC International, a major security industry event, and revealing the new event branding for container shipping event Intermodal Asia.

While these would be posted on the appropriate event website, I was often responsible for distributing them using Agility PR.

Olaf elsewhere…

What to know before investing in healthcare real estate – Cityscape Intelligence, 12 April 2021

KSA’s multi-million-dollar fund to boost real estate market – Cityscape Intelligence, 8 April 2021

Proptech and AI disruption trends in the MENA region – Cityscape Intelligence, 1 April 2021

Britain attracts Gulf investors following GBP 500m sovereign sukuk – Cityscape Intelligence, 30 March 2021

A look at how the World Logistics Passport is helping Dubai to become a global trading hub – Cityscape Intelligence, 25 March 2021

The greatest goal Pelé ever scored – Game of the People, 3 March 2021

Celebrating the Great British business comeback (ghostwritten) – British Business Excellence Awards, 19 February 2021

How breakthroughs in privacy-enhancing technologies enable the future of biometric authentication – IFSEC Global, 22 September 2020

69 ways to attract visitors to your exhibition stand – Facilities Show, 20 February 2020

Belt and Road: China’s Big Ambition for Global Trade – Intermodal Asia, 23 January 2020

The Lloyds Bank National Business Awards 2020—a year of challenges and opportunities – National Business Awards, 17 January 2020

IFSEC extends into MENA with the launch of IFSEC Egypt 2020 – IFSEC Global, 29 October 2019

There’s more to be done to improve health and safety in logistics, says HSE – SHP, 2 October 2019

How to stop drug and alcohol abuse in the workplace – SHP, 5 September 2019

10 Things To Remember When Planning a High-Profile Event – Eventogy, 25 July 2019

“Perpetual, irrevocable”: The privacy implications of FaceApp and facial recognition – IFSEC Global, 22 July 2019

Abkhazia 0–0 Chameria (Abkhazia 5-4 on penalties) – CONIFA EFC 2019, 8 June 2019

Padania 4-0 Sapmi, CONIFA EFC 2019, 6 June 2019

Artsakh 1-1 Abkhazia, CONIFA EFC 2019, 4 June 2019

Abkhaza 3–1 Chameria, CONIFA EFC 2019, 2 June 2019

The CONIFA Sportsbet.io CONIFA European Football Cup 2019 opens in style in Stepanakert – CONIFA EFC 2019, 1 June 2019

Cascadia take on Chagos Islands in sunny Surrey – CONIFA, 27 May 2019

National Business Awards: Celebrating women at the heart of British business – National Business Awards, 8 March 2019

Why African football has flopped at the 2018 World Cup – Game of the People, 4 July 2018

Should Russia be hosting? – Game of the People, 14 May 2018

A Snapshot of the Netherlands in 5 Cities – HotelREZ Hotels & Resorts, March 2018

How Live Polls Help Audience Interaction – Eventogy, 6 March 2018

Simple Ways of Personalising Your Attendees’ Experience – Eventogy, 8 February 2018

48 hours in Ljubljana – HotelREZ Hotels & Resorts, August 2017

Facebook targets the travel industry – HotelREZ Hotels & Resorts, 17 March 2017

Outlook for 2017: Travel in Times of Global Uncertainty (ghost-written) – HotelREZ Hotels & Resorts, 19 January 2017