Portfolio

Blogs/Articles

I am adept at writing both marketing copy and long-form content, often requiring extensive research or collaboration with stakeholders from throughout the company.

Pictured here is a product marketing blog about a new feature released by Oradian, a content piece about “biophilic design” for health and safety news site SHP, an article about real estate in the Middle East for Cityscape Intelligence, an article for MENA-facing healthcare intelligence company Omnia Health, and an article about Pelé for award-winning football blog Game of the People.

Advertorial

I have also written advertorial content, often as a ghostwriter, for both industry publications and national newspaper supplements.

These include: a ghostwritten piece for the Facilities Show event, which appeared in “Raconteur” magazine; a supplement for the Lloyds Bank National Business Awards in the i newspaper; an article on data for Fintech News Philippines, and a guide to COVID-19 cleaning guidelines for health and safety services Barbour EHS in a facilities industry journal.

eBooks/Whitepapers

These downloads would be used in other marketing material, as downloadable content in LinkedIn ads and email campaigns in return for submitting contact details or opting-in to other campaigns.

Here we have “81 Workplace Wellbeing Ideas” as a ‘fun’ free download to raise the profile of a new event; “The End of Health and Safety Gone Mad” for several health and safety brands; “The Oradian guide to financial technology in South East Asia“, which required extensive research; and the “Core banking checklist” as a impactful (and high-performing) piece of downloadable content for Oradian.

Press releases

I have taken the lead in drafting, editing and publicising press releases, working with colleagues and PR agencies, as well as using dedicated distribution platforms, to distribute key updates on company websites and to media outlets, including national business newspapers in the Philippines.

The examples here are announcing a new Group Director for security event IFSEC International on the event website, and two press releases distributed to Filipino news media for Oradian.

Interviews/Case studies

Pictured here is a case study comprising an interview with the CEO of a microfinance institution from the Philippines covering the impact Oradian has had on his business, and an interview with businessperson and senior judge Allyson Stewart-Allen as part of the event promotion for the Lloyds Bank National Business Awards, both conducted by me.

Social media

I managed the LinkedIn page for Ripjar and Oradian, creating posts tailored to the respective company’s diverse audiences, highlighting key events, announcements, and compelling graphics.

Video scripts

I scripted and oversaw the voiceover recording for a product marketing video for Oradian.

I also wrote two meticulously researched and factchecked videos for history YouTube channel The Armchair Historian, which boasts millions of subscribers and annual views.

Wikipedia for corporates

I’ve written Wikipedia articles for business and corporate events, using adherence to Wikipedia’s style guide and rules for business articles, and correct referencing and external links, ensuring approval by the site’s editors.

Pictured here are two Wikipedia articles for corporate events at the time of my writing them.

Football match reports

Between 2018 and 2020 I wrote on-the-whistle match reports for the Confederation of Independent Football Associations (CONIFA), which organises tournaments for unrepresented peoples.

Pictured here: the match report for the 2018 CONIFA World Football Cup final in London and the 2019 CONIFA European Football Cup final in Nagorno-Karabakh.